I’m a content and SEO strategist blending search insight, content strategy, and digital communications to build multi‑channel content that improves organic visibility, strengthens on-page structure, and drives consistent engagement across platforms.

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I started my career in SEO content, creating intent‑driven work across formats, including editorial, blogs, campaign copy, whitepapers, case studies, social content, and press releases. That foundation expanded into technical SEO, where I took on audits, keyword research, on‑page optimisation, and structural improvements that strengthened site performance. 

My academic background - a BA in English Literature and a Master’s in Digital and Social Media Marketing - shaped how I think about content. In the past year, I've also actively utilised AI, using it to streamline research and ideation, optimise content, and build efficient workflows. 

Across 3+ years and 10+ industries, I’ve developed a versatile, cross‑functional skillset that blends strategy, insights, and content craft.

• Delivered 4-12x YoY organic traffic uplift, Page 1 (positions 1-3) rankings, featured snippets, and AIO visibility across multiple brands.
• Delivered intent‑driven content across 10+ industries, including high-growth sectors like SaaS, Tech, Travel, and high-trust sectors like finance, banking, iGaming, and early education.
• Produced 300+ multi‑format content assets and owned end‑to‑end SEO content workflows across B2B, B2C, and D2C.
• Achieved 82% Page 1 (P1-P10) rankings and drove 100K+ organic sessions in 8 months for a FinTech client.
• Improved LinkedIn engagement and brand authority through thought‑leadership content, press releases, and multi‑channel copy.
• Built AI‑enabled content and SEO workflows that accelerated production and improved quality across teams.

As a psychology and literature grad, I'm always intrigued by why people think the way they do — the behavioural patterns, the intent behind decisions, and the stories that shape them. Content and marketing are where that curiosity finds its home. 

I care about clarity, structure, and making things make sense — for users, for teams, and for the search engines. I’m equal parts organised and dynamic, able to bring order to moving pieces without losing momentum or creativity. 

When I'm not working, I’m either deep in a book or figuring out which day‑trip I can squeeze into my weekend.