I’m an SEO specialist blending search insight, content craft, and digital analytics to build multi‑channel strategies that improve organic visibility, strengthen on-page structure, and drive consistent engagement across platforms.

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• Delivered 4-12x YoY organic traffic uplift, Page 1 (positions 1-3) rankings and featured snippets across multiple brands.
• Landed a key service page and blog cluster in the AI Overviews for a highly competitive keyword, achieving a 55% improvement in lead generation over the previous quarter.
• Delivered intent‑driven content across 10+ industries, including high-growth sectors like SaaS, Tech, Travel, and high-trust sectors like BFSI, FinTech, iGaming, and early education.
• Produced 300+ multi‑format content assets and owned end‑to‑end SEO content workflows across B2B, B2C, and D2C.
• Achieved 82% Page 1 (P1-P10) rankings and drove 100K+ organic sessions in 8 months for a FinTech client.
• Improved LinkedIn engagement and brand authority through thought‑leadership content, press releases, and multi‑channel copy.
• Built AI‑enabled content and SEO workflows that accelerated production and improved quality across teams.

I started my career in SEO content, creating intent‑driven work across formats, including editorial, blogs, campaign copy, whitepapers, case studies, social content, and press releases. That foundation expanded into technical SEO, where I took on audits, keyword research, on‑page optimisation, and structural improvements that strengthened site performance. 

My academic background - a BA in English Literature and a Master’s in Digital and Social Media Marketing - shaped how I think about SEO. In the past year, I've also actively utilised AI, using it to streamline research and ideation, optimise content, and build efficient workflows. 

Across 4+ years and 10+ industries, I’ve developed a versatile, cross‑functional skillset that blends SEO strategy, digital analytics, and content craft.

As a literature grad and psychology enthusiast, I'm always intrigued by why people think the way they do — the behavioural patterns, the intent behind decisions, and the stories that shape them. Content and marketing are where that curiosity finds its home. 

I care about clarity, structure, and making things make sense — for users, for teams, and for the search engines. I’m equal parts organised and dynamic, able to bring order to moving pieces without losing momentum or creativity. 

When I'm not working, I’m either deep in a book or figuring out which day‑trip I can squeeze into my weekend.